In this episode of Interviewing HR Leaders About Cold Outreach, Jo Ann Peterson of Taylor Guitars discusses how cold outreach has changed over the last 30 years, advice for salespeople when delivering solutions to new prospects, and how to capture the attention of an executive-level prospect.
Jo Ann is a candid, relationship-driven executive offering extensive experience in Learning and Development and Employee Engagement programs for industry-leading companies. She’s known for hiring the right talent to up-skill teams, save costs, and propel productivity and efficiency across multiple functions. Jo Ann forges connections in her space and loves expanding her network.
